The New Zealand sun can be extremely harsh, and we were well aware of its damaging effects, particularly on young sensitive skin.

Daily walks in the pram could be uncomfortably hot for them in the full glare of the sun - particularly as most modern prams didn't have the reversible handles of old. Pinning a nappy or towel to the pram hood showed real ingenuity but didn't make the experience very interesting for the babies.

There just didn't seem to be any specific shade products for prams on the market. It was this first eye-opening conversation that led us to the formation of Baby Shade Ltd in 1997. Our objective was to provide a solution to the sun's glare while helping to shield babies from potentially harmful UV rays. We wanted this while still providing the infants and toddlers with a good view of the world.

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